The (beautiful) changing landscape of healthcare

Dasha M
4 min readMay 20, 2024
Photo by Owen Beard on Unsplash

The last ten years have brought a whirlwind of change to the healthcare industry, shaking up how doctors and clinic owners operate. From cutting-edge technologies to savvy, well-informed patients, the landscape is richer and more dynamic than ever. Let’s dive into these thrilling developments and uncover the exciting opportunities they present.

Increased Competition and Decreased Cost of Medical Devices

  1. Growth of Direct to Consumer Lab Testing: Post COVID and the swabs, there was an increase in direct to consumer lab testing. This includes genetic, disease risk, complete blodd count, TSH testing, and more. Thanks to technological leaps and stiffer competition, the average cost of these tests like comprehensive metabolic panel has plummeted from around $100 in 2015 to just $25 today​ (Divers Alert Network)​​ (LiveO2)​. This significant drop means more accessible diagnostics for everyone.
  2. Medical Devices: Once a hefty investment, essential medical devices like hyperbaric chambers have become much more affordable. A decade ago, these chambers could set you back over $100,000. Today, they range from $9,000 to $20,000​ (Airpuria)​​ (Hyperbaric Pro)​. Similarly, advanced laser treatments and other high-tech equipment are within reach for smaller clinics, leveling the playing field and enhancing patient care.

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Dasha M

Biohacker. Ex-Management Consultant. Advisor to Clinics who want to grow. Explorer and curious connector.